1967 Highway 34 | Building C, Suite 103 | Wall, NJ 07719 | 732-292-2661

About Us

Our Business

Founded in 2006, today Seton Pharmaceuticals is one of the nation’s most highly-regarded marketers of generic products, specializing in Authorized Generics.

We are a unique organization, dedicated to exceptional quality and service while offering outstanding cost effectiveness and value.

Unencumbered by the bureaucracies of our larger generic competitors, Seton is also agile, responsive, able to adjust quickly to market changes, and laser-focused on budgets and deadlines.

We’re also proud that under our dedicated, experienced ownership team, we’ve built a reputation for reliability, great customer service and ethical business practices that’s the equal of any in the industry.

Our Foundation

Seton was formed by Granard Pharmaceutical Sales & Marketing, a full-service consultancy focused on launching brand name and generic products and companies. Since 1996, Granard has been a leader in generic sales and maketing strategies, with product distribution in 100% of the companies that comprise the direct-purchasing marketplace.

Our Successes

Seton has completed 5 successful Authorized Generic product launches; we have launched two products in Q1 2019: we will launch two more products in 2019 and currently have four Abbreviated New Drug Applications (ANDAs) on file. We will continue to add to our development pipeline.

Our Advantages

Seton Pharmaceutical customers benefit from an array of potential competitive advantages and advanced capabilities that together can be measured in bottom line results –

  • Long-standing relationships with all customer national distribution centers, including all major HDMA wholesalers, warehouse chains, healthcare systems, generic distributors, GPOs and mail order accounts
  • Supply chain logistics, including storage, shipping, receiving and handling
  • Strategic branding options – your own label or one of our generic brands
  • In-depth product sales and promotional support
  • Accounting and Electronic Data Interchange (EDI) resources

Seton Pharmaceuticals is a unique generic pharmaceutical company that caters to a wide variety of customers. The team at Seton Pharmaceuticals is dedicated to providing customers with a lower cost alternative to popular brand pharmaceutical products. The products that we market are unique and unavailable at most other companies. All of the products at Seton Pharmaceuticals follow strict FDA guidelines and operating procedures.

With over 60 years of combined experience in pharmaceutical sales and marketing, Seton Pharmaceuticals understands the marketplace. Our products are marketed to distributors, wholesalers, chains and health systems. We offer various dosage forms, including tablets, capsules, softgels and creams and ointments. At Seton Pharmaceuticals, we work directly to ensure that the storage, shipping, receiving and return of your pharmaceuticals is done quickly and efficiently.

Seton Pharmaceuticals has a committed customer service team that works to handle all existing pharmaceutical orders. Our marketing and sales team also has years of experience in the pharmaceutical industry and helps consumers find lower cost alternatives to prescription products.

The mission of Seton Pharmaceuticals is to provide excellence in pharmaceutical distribution and play a role in the alteration of the United States healthcare system. For more information on our company or prescription products, contact Seton Pharmaceuticals today.